""Volvo is probably the first car maker in the world to market nail polish. We wanted to do something a bit different, with a touch of humour and a little unexpected twist for the launch of the new car, while at the same time offering our female target group an unusual product," says Yvonne Hall Tobiasson, director of merchandise och licensing at Volvo Cars' Global Marketing department." Fun article! Click the link to read more... Enjoy & pass it on!
Thursday, March 11, 2010
Nail polish to match your New 2011 Volvo S60??
""Volvo is probably the first car maker in the world to market nail polish. We wanted to do something a bit different, with a touch of humour and a little unexpected twist for the launch of the new car, while at the same time offering our female target group an unusual product," says Yvonne Hall Tobiasson, director of merchandise och licensing at Volvo Cars' Global Marketing department." Fun article! Click the link to read more... Enjoy & pass it on!
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