Friday, January 18, 2013
Volvo Car Group in 2012 New products and developments for future growth
During 2012 - a year of economic recession in global markets and great
challenges for the car industry - Volvo Car Group (Volvo Cars) took
several strategic steps which will be of high significance to ensure the
future success of the company. The company continued to follow the
strategy for future growth despite a challenging business environment.
New products were introduced in the market, significant investments were
made in future vehicle technologies and the company entered strategic
partnerships in several areas. Volvo Cars also adapted to the general
downturn in the car industry by adjusting its operations in line with
customer demand.
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