Thursday, November 21, 2013

The design direction of Thomas Ingenlath: Releasing the full potential of the Volvo brand

https://www.media.volvocars.com/global/en-gb/media/pressreleases/124898/the-design-direction-of-thomas-ingenlath-releasing-the-full-potential-of-the-volvo-brand
The work of Thomas Ingenlath, Senior Vice President Design at Volvo Car Group, has been one of the best-kept secrets in the automotive industry for over a year. Until now.

“Volvo Cars was already transforming rapidly when I joined the company in 2012. My team and I have focused on creating a new interpretation of the design language. It will help taking this great brand in the desired direction,” says Thomas Ingenlath.

This is how Thomas Ingenlath expresses the new design direction for Volvo Cars.

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